Advertising
Content Strategy
In this brief, i am a creative director of a consulting firm which is working for the tourism board. The city has hired my company to create a multimedia campaign to increase yearly international visitors.
Advertising
Dream Beyond with PetValu
In this brief, I was asked to create a comprehensive retail advertising campaign that integrates advanced technology and consumer-centric strategies to enhance engagement and conversion rates both online and offline. Collaborated w/ Maximos Lon... More
Other
Happy City
For the Happy City project, I worked in an interdisciplinary team to solve a community's design challenge, with the goal of increasing happiness. We focused on the environmental issue in Toronto. Collaborated w/ Qiqi Chen and Selene Chen
Advertising