Best Buy: Yellow Card Coupon

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Best Buy: Yellow Card Coupon

Brands fight for attention during the world’s most-watched sport, the FIFA World Cup, where every moment is high stakes. To prove Best Buy is the place for excitement and discovery, we revealed that its iconic yellow tag looks exactly like a yellow... More

Nutella: LockedIn

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Nutella: LockedIn

We turned guilty snacking into the push to stay focused. Nutella taps into student stress and habits, turning temptation into progress. In collaboration with Jessie Ko.

Work by

Vivian Si Zeng

Art Director

“Fun fact: my middle name means "to think".”