Design Collection

See The Buried Dreams For Jurying Consideration

Brief challenge for campaign See the Buried Dreams is to use snapchat AR lenses to encourage acts of kindness and drive people to action. The campaign aims to solve the problem of ending youths’ homeless cycle. Snapchat partners with Toronto based charity organization Eva’s. The target audiences are Millennials. By using snapchat as Eva’s promotional tool, the creative campaign lets non-homeless Millennials see homeless youths’ buried dreams, and encourages donation.

Acts of Kindness AR lens Homeless Youths

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See The Buried Dreams
See The Buried Dreams

Advertising

See The Buried Dreams

Snapchat partners with Eva’s and create See The Buried Dreams campaign. Through the way of using Snapchat AR lenses as promotional tool for Toronto based charity organization Eva’s, the creative campaign helps homeless youths end the homeless... More

Work by

Qiting Liu

Advertising

“Deadline-driven Bachelor of Design candidate from OCAD University. Focused on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies and key graphic...” [More]