Design Collection

You've Got a Friend in Me

You’ve Got a Friend in Me visually depicts what processes can be considered in making friends by applying theories of likeability.

friendship theories fun cartoon people dogs relationships funny

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The Dilution Effect
The Dilution Effect

Illustration

The Dilution Effect

The Dilution Effect: Gaining info about others makes us less prone to stereotyping them.

The Ben Franklin Effect
The Ben Franklin Effect

Illustration

The Ben Franklin Effect

The Ben Franklin Effect: You are more inclined to like someone who has asked a favour of you.

The Law of Attraction
The Law of Attraction

Illustration

The Law of Attraction

Law of Attraction: Similar interests and attitudes attract.

The Pratfall Effect
The Pratfall Effect

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The Pratfall Effect

Pratfall Effect: One is more likable when they’re clumsy because they appear more “human”- it’s less intimidating than people who appear to be perfect.

The Repulsion Hypothesis
The Repulsion Hypothesis

Illustration

The Repulsion Hypothesis

Repulsion Hypothesis: Not attracted by similarity but repulsed by dissimilarity.

Weak Ties Theory
Weak Ties Theory

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Weak Ties Theory

Weak Ties Theory: Having many acquaintances (or diamonds) is more rewarding than having a few good friends.

The Small World Theory
The Small World Theory

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The Small World Theory

The Small World Theory: Based on the idea that two individuals will be connected through a series of intermediaries.

The Propinquity Effect Part 1
The Propinquity Effect Part 1

Illustration

The Propinquity Effect Part 1

The Propinquity Effect: People affiliate with one another because of spatial or geographical proximity.

The Propinquity Effect Part 2
The Propinquity Effect Part 2

Illustration

The Propinquity Effect Part 2

The Propinquity Effect: People affiliate with one another because of spatial or geographical proximity.

The Exposure Theory
The Exposure Theory

Illustration

The Exposure Theory

The Mere-Exposure Theory: The phenomenon by which people tend to develop a preference for things (or not) because they’re familiar with them.

Work by

Cailin Doherty

Illustration

“Cailin's work features the theme of connection and explores relationships and moments shared between people and sometimes anthropomorphic characters.”