Advertising

BIC Pens: You'll Never Find Better

The brief of this ad was to promote the classic crystal BIC pen. Through my research and personal experience I realised that this is a pen that has always been reliable but never the first choice because it will never be the most fancy or expensive... More

Capsulier Brand Book

Advertising

Capsulier Brand Book

The challenge was to make a branding concept for the existing brand Capsulier that sells reusable coffee and tea capsules. My main target for the brand were 18-30 year olds looking to make easy sustainable swaps in their lifestyles. I positioned... More

Advertising

DAILY BREAD FOOD BANK: GIVE

A mock campaign for the Daily Bread Food Bank to encourage more donations. Highlighting the sentiment that donating food means more than just donating a can or box of non-perishables. Giving food can be a form in which we show encouragement to... More

Graphic Design

Pod

Capitalist productivity has failed to consider personal wellness, mental health, and human values. People feel stress and burnout when they’re working, and guilt when they aren’t. We saw sustainable productivity as the antidote to capitalist... More

Advertising

REESE'S PUFFS: WHAT YOU REALLY REALLY WANT

A repositioned campaign on Reese's video campaign: what you really really want (linked below) where we shifted the target from teenagers to parents. Based on the insight that parents like Reese's puffs but they might be ashamed to buy that kind of... More

Graphic Design

Status

Status is a digital creative community journal/social network that aims to maintain and encourage wellness within the community. It is created for student communties that want to work on their wellness, they could be housemates, roommates or just... More

Work by

Megan Leung

Advertising

“Megan is a unique and aspiring designer and art director who prefers taking on projects that have personality and heart. She hopes to create work that is meaningful and joy-inspiring just like the...” [More]

Design Collection

All Artworks

BIC Pens: You'll Never Find Better

The brief of this ad was to promote the classic crystal BIC pen. Through my research and personal experience I realised that this is a pen that has always been reliable but never the first choice because it will never be the most fancy or expensive... More

Capsulier Brand Book

The challenge was to make a branding concept for the existing brand Capsulier that sells reusable coffee and tea capsules. My main target for the brand were 18-30 year olds looking to make easy sustainable swaps in their lifestyles. I positioned... More

DAILY BREAD FOOD BANK: GIVE

A mock campaign for the Daily Bread Food Bank to encourage more donations. Highlighting the sentiment that donating food means more than just donating a can or box of non-perishables. Giving food can be a form in which we show encouragement to... More

Pod

Capitalist productivity has failed to consider personal wellness, mental health, and human values. People feel stress and burnout when they’re working, and guilt when they aren’t. We saw sustainable productivity as the antidote to capitalist... More

REESE'S PUFFS: WHAT YOU REALLY REALLY WANT

A repositioned campaign on Reese's video campaign: what you really really want (linked below) where we shifted the target from teenagers to parents. Based on the insight that parents like Reese's puffs but they might be ashamed to buy that kind of... More

Status

Status is a digital creative community journal/social network that aims to maintain and encourage wellness within the community. It is created for student communties that want to work on their wellness, they could be housemates, roommates or just... More

Work by

Megan Leung

“Megan is a unique and aspiring designer and art director who prefers taking on projects that have personality and heart. She hopes to create work that is meaningful and joy-inspiring just like the...” [More]