Graduate Studies
Strategic Foresight and Innovation (MDes)
Zaid
Khan
Strategy
“How do we design communications that reflect, not reduce, the complexity of our social issues? Perhaps we might start by communicating from a place of humility rather than certainty. My works integrates strategic communications with systemic design to explore what communication for complexity might look like. My goal is to give multi-perspectival knowledge the presence it deserves.”
I worked as a Strategist in advertising where we used creativity for mostly "commercial products/services". Now I I'm working in academia and experimenting with how the same creative and design practices can be used to promote "knowledge products/services".
Strategic Communications Systemic Design Knowledge Mobilization