Josh Arseneault

EH! Beer Concept

A concept for a limited time beer presented by Molson Canadian with the theme of Canada and the great north. Along with a six-pack design and subway advertisement.

“Canadian beers usually have a simple script or bold typographic design, so with this Canadian beer I wanted to see what a Canadian beer would look like if it were more focused on bold graphics rather than bold typography. I decided to use a beaver as the main image because they're synonymous with Canadian culture and other Canadian animals were already being used by popular brands. ”