Josh Arseneault

EH! Beer Concept

Graphic Design
2024
A concept for a limited time beer presented by Molson Canadian with the theme of Canada and the great north. Along with a six-pack design and subway advertisement.

“Canadian beers usually have a simple script or bold typographic design, so with this Canadian beer I wanted to see what a Canadian beer would look like if it were more focused on bold graphics rather than bold typography. I decided to use a beaver as the main image because they're synonymous with Canadian culture and other Canadian animals were already being used by popular brands. ”

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EH! Beer Concept
EH! Beer Concept
EH! Beer Concept
EH! Beer Concept
EH! Beer Concept
EH! Beer Concept
EH! Beer Concept
EH! Beer Concept
EH! Beer Concept
EH! Beer Concept

Work by

Josh Arseneault

Graphic Designer