Tatianna Byrne

Temptations Adult Cat Treats (Packaging Redesign)

Collaborating with Caitlyn Gui, this redesign gives Temptations a more modern style. It keeps pre-existing elements, so it will not alienate from the original brand identity and loyal customers, such as the cat mascot, language and colour assignment. For Temptations to stand out amongst its competitors, the redesign proposal employs vectorized imagery, improved readability, and sustainable substrate. This maintains convenience and provides consumers with an environmental-friendly option.