Eldrin Banares

Ricola Redesign

The task for this project is to redesign the packaging design of a non-food product. I chose to update the front face of Ricola’s Original Natural Herb flavour as I determined that its outdated design creates a poor shelf presence compared to its competitors, and even its sub brands.During my research, I found that the brand is memorable and that its bright yellow package can be spotted easily on a store shelf if it’s by itself. However, the current packaging design lacks good hierarchy, typography, and is way too busy for its small size.In general, the front face feels outdated. In comparison with a still from a 1997 Ricola commercial (seen below), we can see that the packaging design hasn’t changed much since. Also seen below is a picture of a shelf set containing various cough lozenges I took at a local Shoppers Drug Mart. Highlighted with a red circle is the Ricola flavour that I’m redesigning. As I mentioned earlier, this original flavour doesn’t have a good shelf presence as it fades into the back due to its more eye-catching competitors, such as Buckley’s and Halls.Even its sub brands, which are placed all over this shelf, are designed better or differently and thus more eye-catching.If you'd like to learn more about my process and research behind this redesign, check the "🌐More Info" link below.