Camille Gan

goodgro Urban Garden + Ad Campaign

Urban farming was the norm in North America until the post WW2-era. However, since the 90s, there has been a revival of ubran farms across North America in many major cities. The onset of the COVID-19 pandemic resulted in clear supply chain issues in all sectors due including food, as the distance between the farm and our plates has increased incredibly, even for "locally-grown" in-province produce. This is a branding project for goodgro, a rooftop urban gardening initiative aimed at residents who live in high and mid-density areas of Toronto; while profits are used to grow produce that will be donated to local charitable causes.