Faculty of Design
Graphic Design
Lina Akkawi
Apple
Graphic Design
2020
Apple’s brand identity is iconic and deemed untouchable, yet I saw the potential to transform their public perception to one that is more in tune of the times. Upon dissecting the Apple brand, I focused my attention on developing what they need, a sustainable packaging, a more informative store environment and a campaign to tie everything together. While my research continued to guide my decisions, it provided me with a solid foundation to build on. In continuing to uphold Apple’s high-end aesthetic, I addressed problems with new and innovative designs that are sure to align and honor the Apple identity.