Doyeon Kim
Still Good Branding Project
Graphic Design
2026
Still Good is a branding project that addresses food waste caused by cosmetic standards applied to fresh produce. The project focuses on repositioning imperfect fruits and vegetables as valuable rather than defective through a cohesive visual identity and packaging system.The work includes logo design, typography, packaging for multiple product types, campaign materials, and real-world applications. The design emphasizes accessibility, clarity, and sustainability, encouraging consumers to make more conscious purchasing decisions.
“This project repositions imperfect produce as valuable, using clear design to encourage more sustainable consumption.”