Matthew Custode

What goes into a bottle of Jack?

Advertising
2023
This magazine ad is a throwback to the ads of the 1960s. Combining 3D rendering and an old-school typographic style, I brought to life a print piece about everything that goes into a Jack Daniels bottle.

“9/10 dentists recommend NOT brushing your teeth with a bottle of Jack.”

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What goes into a bottle of Jack?
What goes into a bottle of Jack?

Work by

Matthew Custode

Advertising

“If every new word came out of thin air, language would be no more than a code or system. But words are part of an ever-evolving network, as opposed to distinct, separable ideas....” [More]