Samantha Liu

Bitter's Beauty

Bitter's Beauty is a love letter to cosmetic branding. This cafe-themed brand identity captures everything I love about cosmetics, from playful mascot design to unique scent names. This brand features Bitter, a clumsy yet hardworking mascot, four travel-sized products based on Bitter's favourite desserts, and a sleek sleeve box to hold it all together. Don’t miss the charming logo reveal that brings Bitter’s personality to life!

“Stay Sweet!”