Seiji Williams

Street-smarts

Wayfinding has a lot to do with being modernist and rational — but really, who wants to be rational all the time? I’m curious about how we can flip wayfinding on its head. I think a little cheekiness can make wayfinding more memorable, and as a result more effective!​​​​​​​​​​​​​​Tourists coming to Toronto use wayfinding to find destinations they might be interested in. What is lacking is the real insider knowledge that can only be gained from living in a city. However, not all tourists know a local that could guide them around, showing all the cool spots. My wayfinding system will solve this...To see the full project, please visitseijiwilliams.ca/street-smarts(Link Below)