Jessica Kwan

JUNCTION

JUNCTION® is a brand of cider cans in which the design is based on a subjective interpretation of the word “junction”.

“ As part of my concept, the design of each can depict the different types of “junctions” that are linked to and characteristic of Canada’s four main regions—Northern, Western, Atlantic (Eastern), a snd central. As the design of all the cans is systematic to one another, the JUNCTION Logo on each one features a differentiated symbol from one another that is characteristic to what you would see at that particular “junction”. (E.g., a traffic light is seen near urban road junctions in central Canada) To brand it as a marketable product to the public, each cider can feature its own unique tagline/slogan that reaches out to specific target audiences who live in that particular region.”