Nicole Ferrao

Driven By Design: Reimagining Honda Formula One

Reimagines Honda’s return to Formula 1, as an opportunity to redefine what motorsport can be. This concept unites drivers of all genders under a gender-neutral identity, challenging traditional norms in racing. By embracing equality and unconventional sponsorships, I’ve built a team that feels bold, modern, and gives everyone an equal opportunity to thrive.

“Hi, my name is Nicole Ferrao. I’m a graphic designer, photographer, and Formula One enthusiast. Over the past four years, design has become my lens for understanding the world. It’s pushed me to ask deeper questions about identity, representation and recognition.My thesis reimagines Honda’s return to Formula 1, as an opportunity to redefine what motorsport can be. This concept unites drivers of all genders under a gender-neutral identity, challenging traditional norms in racing. By embracing equality and unconventional sponsorships, I’ve built a team that feels bold, modern, and gives everyone an equal opportunity to thrive. If this thesis has thought me anything, it’s that even in a world moving at 300 km/ hr, there is always time to take creative pit stop. So, Welcome to Honda Auto Sports!”