Jalen Gubatan
Grown Up Play
Industrial Design
2021
Daunting, ambiguous and personalized - What does play look like and how do you design for it? Prioritizing play and identities based in play increase motivation and excitement, reduce opportunities for burnout and empower authentic living. “Grown Up Play” is a methodology that quantifies play, packaged in the form of scalable tools; For individuals to reflect and take informed, decisive action towards playful living and for designers to create meaningful and engaging experiences and products around play. In this project you will find engagement metrics, product mapping, UX guides and activity planners with example product pitches using this thinking.