Jalen Gubatan

Grown Up Play

Industrial Design
2021
Daunting, ambiguous and personalized - What does play look like and how do you design for it? Prioritizing play and identities based in play increase motivation and excitement, reduce opportunities for burnout and empower authentic living. “Grown Up Play” is a methodology that quantifies play, packaged in the form of scalable tools; For individuals to reflect and take informed, decisive action towards playful living and for designers to create meaningful and engaging experiences and products around play. In this project you will find engagement metrics, product mapping, UX guides and activity planners with example product pitches using this thinking.

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Grown Up Play
Grown Up Play
Play... for grown ups?
Play... for grown ups?
Play in the Sandbox
Play in the Sandbox
Activity Blocks
Activity Blocks
Building the three axes graph
Building the three axes graph
Visualizing all combination Activity Blocks
Visualizing all combination Activity Blocks
Quadrants of Activities & Aspects
Quadrants of Activities & Aspects
Engagement Over Time
Engagement Over Time
Enticing Play
Enticing Play
Natural Community Building
Natural Community Building
Product Portfolio Map
Product Portfolio Map
Centre Point - Platform for Actualization
Centre Point - Platform for Actualization
Quadrant Four - Playful Events
Quadrant Four - Playful Events
Quadrant Three - Reflective Games
Quadrant Three - Reflective Games
Quadrant Two - Activity Planner
Quadrant Two - Activity Planner
Quadrant One - Playwear
Quadrant One - Playwear
For Your Amusement Park
For Your Amusement Park

Work by

Jalen Gubatan

Experiential Service Design

“My design process centres around the belief that anything worth doing is worth doing right, and I am nothing if not thorough. ”