Faculty of Design
Advertising
Megan Leung
Capsulier Brand Book
Advertising
2021
The challenge was to make a branding concept for the existing brand Capsulier that sells reusable coffee and tea capsules. My main target for the brand were 18-30 year olds looking to make easy sustainable swaps in their lifestyles. I positioned the brand as young, fresh and fun as most coffee or tea products aim to please the more "sophisticated" individual. The chosen slogan change starts small can refer to the size of the capsule but can also encourage the target consumer that living a more sustainable lifestyle can be easier than they think.
“Change Starts Small”
Work by
Megan Leung
Advertising
“Megan is a unique and aspiring designer and art director who prefers taking on projects that have personality and heart. She hopes to create work that is meaningful and joy-inspiring just like the...” [More]