Samantha Evans

BandWagon

Industrial Design
2026
BandWagon is a social sports platform designed to bring people back together through the shared experience of watching and engaging with live games. Built around connection rather than competition, it allows users to join their friends, follow the same teams, and interact in real time through simplified predictions, collaborative challenges, and live reactions. The experience removes the pressure of traditional fantasy leagues and betting environments, creating a more accessible and inclusive way to participate.At its core, BandWagon rewards users for showing up and engaging together. A points-based system recognizes participation over performance, offering rewards such as merchandise and live experiences. By blending elements of fantasy sports, social platforms, and reward systems, BandWagon shifts the focus away from individual outcomes and toward shared moments. It repositions sports not just as something to watch, but as a space to connect, engage, and belong.

“For young adults who feel disconnected in an increasingly individualised digital world, BandWagon is a social sports platform that transforms game watching into a shared, rewarding experience by prioritising connection, participation, and community over competition and profit.”

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BandWagon
BandWagon

Work by

Samantha Evans

Industrial Design