Nathaniel Tambakis
Air Max Day 2021 for Calling All Creators
Graphic Design
2021
Telling the story of Nike Air Max technology from its invention in 1984 to the present and beyond.
“After having submitted an Air Max Day graphic to this competition last year, I was asked to direct the graphics for the launch of this year's competition. The brief was to tell the story of Nike Air Max in a carousel instagram post that related to the concept of #AirInnovation.I used parenthesis to communicated the concept of an air bubble in the most simple graphic form. I used this typographic system throughout, to tell the story, and create a unique look and feel.You can take a look at the posts on the @CallingAllCreators instagram page linked above.”