Faculty of Design
Advertising
Sophie Babenko
Lucid
Advertising
2021
In efforts to minimize the spread of fake news, the LUCID news app was made to create reliable, easily digestible, sharable news content.
“People tend to believe information shared to them by friends or family on social media and by word of mouth. We can’t stop the spread of misinformation but we can provide a reliable source that creates unbiased news stories in a sharable format.”
Work by
Sophie Babenko
Advertising
“My creative process goes from chaotically writing all over sticky notes on the wall to quietly staring at that same wall, trying not to lose my train of thought. I tend to deeply analyze things and...” [More]