Alex Bedard

Raw: Rethinking Package Design

Graphic Design
2021
​Raw is a sustainable sushi packaging design. The goal for this project was to merge the theme of construction/deconstruction with the topic of sustainability. I focused my attention on one of the most wasteful food packaging examples in the market. With an excessive amount of single-use plastics, sushi has always been packaged in a strangely ironic way. Made from fresh and raw resources, sushi should not be packaged any differently. I wanted my new design to mimic sushi rolls in their natural, un-cut state. A tube-like structure is easy to carry, stack and package. I incorporated my theme by allowing for a total deconstruction of the material. Each component of the packaging is either biodegradable or edible.

“If we rethink our packaging, we can rethink our consumption.”

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Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design
Raw: Rethinking Package Design

Work by

Alex Bedard

Graphic Design

“Creativity begins with curiosity. Being open-minded has led me to trust my horizontal growth, and I will always take pride in that.”