Faculty of Design

Advertising

Kaitlin Wells

Own It

This is an integrated campaign promoting the new 'Annual Pass' at the Art Gallery of Ontario (AGO). This campaign combines Print, OOH, VR, Social Media, and POS features to engage and connect potential and current customers to visual culture through the unlimited gallery access made possible by the new AGO Annual Pass.

“Welcome to my OCAD U thesis project, exploring the way consumers interact and engage with visual culture within a gallery setting. ”