Faculty of Design
Graphic Design
Liam Marks
Starbucks / Amor Hot Chocolate packaging
Graphic Design
2021
Package Design
A packaging design project for a new type of hot chocolate made by Starbucks with the sub-brand of "Amor". This project involved the conception and creation of a standard box packaging for Amor Hot Chocolate, a new line of high end hot chocolate made by Starbucks being targeted towards young working professionals between the ages of 20-35. Two different distinct flavour packages were created, being "Hint of Chipotle" and "Toasted Coconut" that include reference to both the Forastero & Criollo cocoa beans that each flavour contains respectively.
“The packages contain custom hand type and illustrations, as well as colours and patterns found in Mesoamerican historical culture where the cocoa beans used originate from. ”