Faculty of Design

Graphic Design

Ming Zhao

Olympic Pictograms System Design

The main goal of this project is to design a unified system for Summer Olympic Games Sport Pictograms that can be applied to future Olympic Games regardless of the year and the host country. The host country will be able to integrate or add its own cultural elements to the pictogram system I have created.The system keeps the language of design consistent meanwhile being respectful to each host country. In this project, the system is represented by four sports and hypothetically being applied to two different host countries.On the other hand, this system is also intended for non-professional sports fields to advocate the spirit of the Olympic Games. The main targeted audience would be youth. One of the core concepts of the Olympic Games is to educate people, through sport practiced without discrimination of any kind. Youth is the future and hope of nations.