Emily Liang
CouCou
Graphic Design
2025
Photoshop, Illustrator
Coucou is a French patisserie offering artisanal, fresh, and handmade pastries and specialty coffee. Their mission is to create treats that feel warm and sweet. Everything is made to bring a smile, from flaky croissants to colorful macarons, perfect for a coffee break or a gift. The branding captures this joyful spirit with soft pastel tones, playful typography, and elegant packaging. It reflects the balance of charm and sophistication that defines the Coucou experience. The cheeky chef illustration adds a whimsical, welcoming touch, inviting customers to peek into a world of indulgence..