(Jessie)Jihyun Lee
Lingerie that Shapes You
Advertising
2020
Mayana Genvier is a Canadian Start-up lingerie brand that supports all stages of women's lives, and one's body changes accordingly. . .Every scar, stretch mark, wrinkle, birth mark has a story.Here are the scars that matter: the ones that shaped me into the woman I am today. ONE TRUE STORY..(Team: Dasha Golovanova, Haesu Lee, (Jessie)Jihyun Lee, Marta Bielak)
“InsightScars, marks, wrinkles are shameful for women who pull back and retreat into covering or re-gaining their old identity.. Big IdeaYou can gain and re-define the beauty in your unique and natural imperfections.To change the perception around scars, wrinkles, marks on women.You are sexy just the way you are. We celebrate that.”
Work by
(Jessie)Jihyun Lee
Art direction, illustration, painting, graphic design, photography, videography
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