Faculty of Design

Advertising

(Jessie)Jihyun Lee

Lingerie that Shapes You

Mayana Genvier is a Canadian Start-up lingerie brand that supports all stages of women's lives, and one's body changes accordingly. . .Every scar, stretch mark, wrinkle, birth mark has a story.Here are the scars that matter: the ones that shaped me into the woman I am today. ONE TRUE STORY..(Team: Dasha Golovanova, Haesu Lee, (Jessie)Jihyun Lee, Marta Bielak)

“InsightScars, marks, wrinkles are shameful for women who pull back and retreat into covering or re-gaining their old identity.. Big IdeaYou can gain and re-define the beauty in your unique and natural imperfections.To change the perception around scars, wrinkles, marks on women.You are sexy just the way you are. We celebrate that.​”