Chantelle Wong

Passion Never Ages

Bridge: Brand Design and Advertising CampaignBy Chantelle Wong, Chiao An Chung & Meiyi Fang

“Brief:This project presents an integrated advertising campaign designed to recruit memberships for Bridge, an organization devoted to fostering meaningful intergenerational relationships between the elderly and Gen Z in Toronto.Problem:Despite living in the same communities, a growing generational divide has led to limited interaction and understanding between age groups. As a result, both the elderly and Gen Z miss out on opportunities for connection, mentorship, and mutual growth.Target Audience:Elderly individuals and Gen Z (ages 18–21) living in Toronto.Brand Statement:At Bridge, our mission is to close the generational gap by creating genuine connections between older and younger individuals. We believe that intergenerational relationships have the power to enrich lives, offering wisdom, mentorship, and fresh perspectives. Our platform brings people together through shared interests and meaningful exchanges—where the stories of the past inspire the minds of the future, and where age becomes a source of strength, not division.Slogan:Passion Never AgesDesign Execution:Through thoughtful branding, accessible visual language, and emotionally resonant storytelling, our campaign encourages both generations to see the value in connection. Brand colors, fonts, and imagery are carefully selected to evoke warmth, trust, and timeless energy—reflecting Bridge’s mission to build a society where passion and wisdom transcend age.”