Lynn Liang

Lipton Tea Packaging Redesign

This project is a redesign of an existing Lipton Green Tea package.

“The last picture is the original design for Lipton Green tea.Here are some strengths of the current packaging -use of high-contrast color and high saturation color, which makes it very obvious on the shelf -Well branding: the company Lipton's name pops up. The sun-like shape in the middle represents Its organic and healthy characteristicHere are some recommendations for change.-Design on its own needs to be more visually appealing, the 'tea' element is not being shown that well with its graphic element, graphic elements such as a teapot or teacup can be added, or add more tea leaves.-Typeface and color can be designed better to strengthen its brand positioning, for example, use lighter and more vivid colors, using an elegant and delicate typeface instead of a relatively heavy one.-Dieline can be designed with more delicacy, the design right now is too big and bulky and is not a good packaging for all age groups. -the idea of a refreshing and organic idea can be strengthened a bit more to fit with Lipton’s brand positioning, for example, by adding a slogan. (Analysis with Yasheefen Asif )”