Carmen Chimiski

TED BAKER X WFP

In 2020, I was tasked to create a ‘potential campaign idea’ for Ted Baker to partner up with the World Food Programme to create a spring collection. This campaign was fictional with the intention of one day promoting it forward.

“The 2020 spring collection we worked together with WFP to allow children creativity takes its place. The designs will be with original drawings created by young school children in countries in need. For each bag purchased from the Ted Baker retail store or the official website, TED BAKER will donate 50% of the profits to WFP to fight against world hunger.For the in-store experience, we will have little items that represent world hunger underneath each item will have a fact about children who don't have enough to eat Each bag purchased will have a personalized letter from the children designer to share their story and giving thanks.”