Daniel Liu

The Wells Fargo Family

Vector Illustration 12x18

“The Wells Fargo Family is a piece focused on a scandal involving Wells Fargo. They had put pressure on branch managers to meet unrealistic quotas for opening accounts and services. This led to employees opening accounts without the client's permission. This piece draws a visual parallel between the fake accounts and dummy heads used in World War 2 and recontextualizes it in a setting related to the brand identity of Wells Fargo.”