Francis Ho

tomodo

Graphic Design
2019
A hypothetical wellness oriented re-branding of Sony's aibo robot dog. Renamed to 'tomodo' the robot dog is now targeted towards children and seniors to act as an alternative to service animals. Initially planned through a research document outlaying the brand's identity, core values, and market competitors; a visual brand identity was created to match the bright and friendliness of tomodo itself.

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Logo Reveal
Logo Reveal
Brand Book — Logo Guidelines
Brand Book — Logo Guidelines
Brand Book — Applications
Brand Book — Applications
Subway Advert
Subway Advert
Store Signage
Store Signage

Work by

Francis Ho

Graphic Design