Kianna Navard
Glossier
Advertising
2022
Pick Your Flavour Campaign I created this potential campaign concept for Glossier. The campaign entails the empowerment of beauty and self-love. Glossier products are intuitive and easy to use. I wanted to instill a playful approach to this project. Glossier is a new approach to beauty, It's fun and free, empowering you to be OK with yourself today. This campaign is based on promoting the Dotcom Balms flavours and encouraging Glossier customers to feel empowered while using the products.In this campaign, Glossier will promote these Self-loving affirmations as a community to remind one another that we can all enforce these affirmations together as a team on socials. We will get everyone from all around the world to connect and share their selfie with the affirmation filter of the day.
Work by
Kianna Navard
Advertising
“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, and to persuade, and perhaps even to amuse. To design is to...” [More]