Faculty of Design
Graphic Design
Rena Jakhu
Purpose Booth
Graphic Design
2020
As society continually advances, most jobs will soon be automated. Where does that leave mankind? How do adults hit the “job” milestone they so soulfully want to attain?
“The Purpose Booth reflects on the future of what it is to work, inciting questions on how we would find fulfilment and purpose within ourselves. It understands who you are, gathering all your personal data to decide what task you should be doing to stay relevant, productive, and happy. Turning towards larger purpose goals – teaching, leading, inventing, and caring – that play an intrinsic value in our lives. Over time, many skills will be automated, freeing you up to learn new ones and consistently changing your purpose to best fit your needs at the moment. The booth is designed to be convenient and accessible, easily found at locations such as public transportation stops, food courts, in hospital waiting rooms, and walkways. The quick and easy to attain service prompts viewers to question the role work will have in our future lives – what we do and how we sustain ourselves is our sole purpose in life.”