Cindy Tran

The Ordinary: The Most-Loved Set

In partnership with Kelly Chen, we took The Ordinary’s Most-Loved set and created a packaging that included a dieline reveal of the product while being mindful of creating as little waste as possible. We attempted to remain true to the brand by leveraging the current branding style and returning with a much more refreshing design. Our objective was to develop a structure that was engagingly dynamic while rethinking the delivery of information to the audience.