Claire Pardy

Earned It

Earned It is a Twix campaign that reframes the product as both motivation and reward. Built on the insight that starting a task is difficult and finishing it feels rewarding, the idea turns Twix’s two bars into a before-and-after moment. Through playful packaging and a personalized “Two-Do Kit,” the campaign transforms everyday tasks into something more engaging, interactive, and shareable.

“D&AD 2026 submission ”