Faculty of Design
Advertising
Hayley Polidoro
WeWork (Thesis)
Advertising
2019
Many entrepreneurs compromise on space when they start their business. Affordability of renting an office space is one of the main reasons. The most common places they will work at is at home or in coffee shops. WeWork provides suitable office spaces for entrepreneurs at an affordable cost. Objective of this integrated advertising campaign is to increase WeWork users and to communicate that WeWork spaces are more suitable and beneficial for entrepreneurs.