Michelle Tran

Takaokaya Redesign (Unofficial)

Unofficial redesign for Takaokaya's tea packaging. Elevating the brand's message and reach towards it's target audience, and better standout among competitors.The package itself takes inspiration from traditional Japanese tea and medicine packaging;using a vertical layout with centred align text that pays homage to how Japanese characters arewritten. In contrast to western tea packaging, most Japanese tea packaging is very clean and gives off a therapeutic vibe due to how tea is important to Japanese culture. To simulate it, only the necessary text is left on the package in sans-serif typefaces, along with the added Japanese names of the product to further elevate the foreign appeal, all of it ties together a gradient background.