Faculty of Design

Advertising

Alexia Vaccaro

MIDOL

Most women describe their period like some kind of horror movie. Here are some real life answers: "Imagine someone stabbing you in the stomach and twisting the knife. That's cramps""Like a spear running all the way through my lower abdomen. And needing to poop." "Like someone glued and duct-taped the inner wall of my uterus and then started violently ripping it off."And my personal favourite..."The best way to describe what a period feels like is to use a person as an example. I feel that King Joffrey from Game of Thrones is the most accurate..."Your period doesn't have to be like a bad horror movie.

“My goal with these ads is for discussion about menstrual cycles to be normalized, even the nasty bits. My intention is not to show a "damsel in distress" but a woman that can see her pain and find something good in it. Whether its having a laugh at terrible period stories they have encountered in their lifetime, or educating people that a woman's period does not limit them.”