Jenny Chan

Green Elysian - New Brand Design

ObjectiveCome up with a brand design for a green hotel.ProcessI researched and analyzed what the meaning of green is and how I can incorporate that into my Green Elysian Hotel. I chose this name because it is a paradise escape for guests. A brand book was created along with applications to promote the hotel and a way to display the logo. Grow With Knowledge Reusable Tote Bag This tote bag will be given to all our guests. It is a gift to say thank you for staying with us but also act as a reminder for guests to apply what they learned in our green hotel to their everyday lives. The primary brand mark is printed at the bottom of the tote bag.