Alexia Cantore

Hum. Helping U Move

A collaboration packaging design project with designer Jacob Steer Kagayama. Hum is a health and wellness brand producing walking aids and braces looking to promote healthy active living for an aging population. Hum looks to Introduce accessibility through tactility, easy opening, high contrast colours, and dynamic die cuts for a targeted elderly market.The brand will be associated with an elderly charity (Brand Partnership) where $1 for every product sold will be donated back to #OlderNotOver brand.

“Hum is an acronym for “Helping U Move” focusing on promoting movement in a playful way. Through products ranging in categories from walking sticks and aids to joint braces and resting products a consumer can useHum in every way possible. Hum is catered to a large demographic of people through accessible opening packages and colour differentiation to make the brand stand out. Introducing a mascot and graphic style that depicts movement, the icons are playful and fun to promote a positive outlook on aging. ”