Hayley Polidoro
UGO (Thesis)
Advertising
2020
UGO is program designed for people who have a life-long commitment to their personal development and also yearns for a deeply immersive cultural experience while giving back. This is not an all-inclusive vacation inside a perimeter wall, but an opportunity to really experience what life is like alongside their partner charities. UGO vets participants for every trip to ensure they match participants up with the right experience. Target: women 30+, who are longing for more meaning in their lives. Objective: Turn people on to their purpose by combining the power of volunteering and self-reflection. Brief: Create an integrated campaign that reflects UGO's mission to combine volunteering, travel and self-discovery. By:Kate Satira, Karissa De Bono, Clare Abbott & Hayley Polidoro