Faculty of Design

Graphic Design

Alessandro Marchetti

Cache Branding

For this project I created a hypothetical brand, and build an entire system design guide and branding style around it. The business I created is called Cache, a small-scale sustainable textiles-based clothing brand. I designed a logo with a semiotic reference to a weave pattern, and a typographical element for the logotype which gives the brand a modern and technologic feeling, as the brand would seek to build textiles with high quality contemporary methods. I developed a colour palette, visual identity, letterhead and business cards, and went as far as to embroider brand t-shirts and constructed the packaging they would come in, which I build with soft-touch paper, straw cord for the handles, and raffia on the inside of the box as a sustainable method to replace tissue paper commonly seen in product packaging.