Stefania Milano

Saucony Print Ad Redesign

The Saucony Kinvara 3 Print Ad Redesign project aims to enhance the visual and messaging elements of the advertisement to better align with Saucony's brand identity and effectively communicate the unique features and benefits of the Kinvara 3 running shoe. Through strategic adjustments in hierarchy, design, copywriting, and brand integration, the redesigned ad seeks to capture the attention of potential customers, convey the essence of the product, and drive engagement and purchase intent in retail environments.