Claire Pardy

Long McQuade: Rite of Passing It On

Advertising
2026
Rite of Passing It On is inspired by the small milestones that come with learning guitar—your first chord, your first blister, your first song. Each guitar carries a tag sharing one of these moments from its previous owner, turning it into more than just an instrument. It becomes part of a journey that gets passed on from one player to the next.

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Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On
Long McQuade: Rite of Passing It On

Work by

Claire Pardy

Advertising / Art Direction

“Driven by possibility. Always exploring.”