Faculty of Design

Advertising

Victoria Su

YULA

Advertising
2020
YULA is a plant-based energy drink inspired by the Amazon Forest. Their goal is to have a launch campaign that introduces the drink to other markets outside of Spain and Belgium.

“YULA is such a unique name, this campaign focuses on playing with the abstract name.”

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subway
subway
what
what
where
where
YULA
YULA
How
How
escalator
escalator
street
street
YULA
YULA

Work by

Victoria Su

Advertising

“My creative process comes from different references and random information I've retained over the years in my chaotic mind.”