Faculty of Design
Advertising
Alexia Vaccaro
Chubby Soda
Graphic Design
2020
The original Chubby Soda was a treat that many Millennials enjoyed as children. With today's health standards, Millennials would not approve of this sugary drink for their children, so I propose that we reposition this beverage in the soft drink market.
“This rebrand is targeted to adults who want to enjoy the soda they recalled as part of their childhood. This would include changing the plastic bottles into mini cans made from 100% recyclable materials. ”