Faculty of Design

Graphic Design

Siyun Tong

Swap Campaign

Graphic Design
2021
Print Book
Swap Campaign is founded to appeal to people swapping meat for a plant-based alternative just once a week. The strategy is to change the end-user to push the system to change. The design strategy is to emphasize the meat consumption’s unsustainable impact with data. I believe small changes could bring a phenomenal movement that impacts our environment and our future.

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Swap Campaign Brandmark
Swap Campaign Brandmark
Swap Campaign Posters
Swap Campaign Posters

Work by

Siyun Tong